PR agency

The main objective of press relations is to increase the visibility of a company, its brand and its products through the different media outlets available: print, broadcast and online. At Open2America, we advise, establish and manage your relationship with the media.

Open2America maintains strong relationships with the press throughout the USA and Canada. Open2Europe has established contacts with journalists in each European country. Our close collaboration empowers us with the international perspective needed to execute localized PR programs in American and Europe.

A leading, modern press relations agency no longer provides the media with information solely upon request, but also seeks out opportunities to strengthen client relationships with journalists, providing them with the right information at the right time. Our relationship with the media is, above all, based on trust and professionalism.

Our consultants master the wide array of tools and techniques applied throughout a press relations campaign and use them to attract journalist attention to your company and products.

Below are some examples of what we can do for you :

• Conduct an audit into your communication activities (corporate image, reputation…)
• Develop a communication strategy and define key messages according to your target audience
• Create a customized action plan
• Establish and constantly update personalized press lists
• Draft all press documents (e.g. press releases, press kits, success stories, teasers and biographies)
• Diffuse your announcements to the media
• Implement a crisis communication plan if necessary
• Manage analyst relationships
• Organize interviews (telephone, face-to-face, lunches…)
• Organize press meetings: press trips, conferences, press tours, inaugurations and cocktails
• Follow-up on editorial opportunities (forward features)
• Monitor competitor activity
• Identify speaking opportunities (conferences, seminars, trade shows…)
• Cover all aspects of trade shows and special events (drafting and dispatching of media blasts, creating dedicated press kits, organizing interviews, agency presence on the stand and in the press room)
• Manage your product launches
• Organize and follow-up on product tests with both journalists and test centers
• Monitor press coverage and create a press review book
• Analyze and evaluate media coverage (using both quantitative and qualitative techniques)
• Submit detailed activity reports

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