You would like to launch a new product in America. You are looking for a communications partner ready to step in and ensure the media relations surrounding this launch are a success. We will work closely with you for a four month period, covering every detail from the launch conception to the post event follow-up.
Euro Launch 3 : 3 countries of your choice.
Euro Launch 5 : 5 countries of your choice.
Euro Launch 10 : 10 countries of your choice.
Why choose this program ?
- You need to launch a new product and do not require press agency services on a long term basis
- You would like an American PR consultant, available to communicate with your during your business hours, to manage your European PR
- You want to test collaboration with press relations agency for a specific product launch
- You are looking for one, unique partner capable of coordinating and executing your product launch in several American and European countries
Complementary services include:
Organization of a press tour or a press conference.
Contact us to outline your objectives, expectations, timeframe and budget, country by country. Based on the information you provide, we will offer you a solution that is specially adapted to meet your company needs.
What does this program offer?
- One month prior to the launch
- Training sessions to ensure your PR team completely understands your company, products and objectives
- Defining the target press country by country according to the type of product being launched
- Preparing a press release on the new product
- Translating, localizing and approving the press release for each country concerned
- Organizing product loans if necessary
- Defining the competitive advantages of your product to highlight in each country
- Month of the launch
- Diffusing of the press release
- Following-up with the target press group to generate interviews, product loans, requests for further information…
- One month of the event
- Following-up closely with journalists
- Monitoring press coverage
- Two months after the event
- Monitoring press coverage
- Submitting of the final press book
Open2Europe +33 (0) 1 55 02 14 55 – contact@open2europe.com – Open2America +1 403-802-1167 – contact@open2america.com
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