The Golden Launch program allows you to promote a new product in one or several countries. We will organize an effective event with significant impact, generating maximum visibility in one or more countries simultaneously. We will work with you closely on this project for a six month period.
Why choose this program ?
- You want to launch a new product in one or several American or European countries, through the organization of an effective event supported by a strong communication campaign and do not require press agency services on a long term basis
- You want to test a press relations agency for a specific event
- You are looking for a partner that is capable of coordinating and executing your product launch in several American and European countries
For further information
Contact us to outline your objectives, expectations, timeframe and budget, country by country. Based on the information you provide, we will offer you a solution that is specially adapted to meet your company needs.
What does this program offer ?
- Four months prior to the event
- Training sessions to ensure your PR team completely understands your company, products and objectives
- Defining the target press country by country according to the type of product being launched
- Researching potential service providers (venue, transport, catering…)
- Three months prior to the event
- Presenting the event proposal
- Reserving and booking of external services
- Elaborating on key messages to communicate (e.g. the product's unique selling points)
Preparing key documents (press releases, press kit, invitation, presentation)
- Two months prior to the event
- Dispatching invitations to the target press concerned
- Following-up closely with journalists
- Preparing the event with service providers
- One month prior to the event
- Continuing journalist follow-up
- Continuing event preparation with service providers
- Month of the event
- Managing of the entire event
- Coordinating journalist presence at the event and attending to their needs (interviews, requests for company or product information, etc)
- Diffusing a press release on the day of the event
- Following-up with the target press (including those journalists unable to attend) to generate interviews, product loans, requests for further company or product information…
- Monitoring press coverage
- One month after the event
- Following-up closely with all invited journalists
- Monitoring press coverage
- Submitting of a detailed activity report and final press book
Open2Europe +33 (0) 1 55 02 14 55 – contact@open2europe.com – Open2America +1 403-802-1167 – contact@open2america.com
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