The Exhibition program allows you to maximize your trade show visibility. We will support your presence with an adapted press relations program, bring the press to your stand during the event and follow up with these journalists after the event. We will work with you closely for a four month period, using our skills, knowledge and motivation to achieve your strategic communication goals for a specific trade show.
Why choose this program ?
- You require an effective press strategy to support your presence at a trade show
- You want to test our collaboration for a specific, one-shot event
- You are looking for one, unique partner able to establish contact with the journalists attending this event
For further information
Contact us to outline your objectives, expectations, timeframe and budget, country by country. Based on the information you provide, we will offer you a solution that is specially adapted to meet your company needs.
What does this program offer ?
- One month prior to the trade show
- Training sessions to ensure your PR team completely understands your company, products and objectives
- Preparing and diffusing a media blast to announce your presence at the trade show
- Identifying the journalists that will be attending the event
- Contacting these journalists to secure interviews at the show
- Month of the trade show
- Attending the trade show to host journalist interviews and encourage media interaction at the event
- Preparing a press kit created specifically for this trade show
- Drafting a press release to be diffused on the first day of the trade show
- Establishing and maintaining contact with journalists throughout the trade show, ensuring that they receive any additional information required
- Following-up on press release with journalists (including those unable to attend)
- Monitoring press coverage
- One month after the event
- Following-up with journalists regarding the press release and providing any outstanding elements from the trade show
- Monitoring press coverage
- Two months after the event
- Submitting an activity report and final press coverage book
- Two months after the event
Open2Europe +33 (0) 1 55 02 14 55 – contact@open2europe.com – Open2America +1 403-802-1167 – contact@open2america.com
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