With over 300 million people and English as the official language, the USA media is wide and vast. Media groups are both regional and national, and located throughout the USA. High circulation rates characterize this press, where many publications and broadcasts are sourced by millions of people every day.

PR in the USA is almost as diverse as the media itself. Approaches vary, from international firms based in the USA to freelancers working with their select contacts. Each PR approach must take into account the long lead times which are standard in the USA media. Most monthly magazines work with at least four months lead, requiring strategic and carefully placed PR pitches.

At Open2America, we work on a thematic approach to reach the USA media. Our contact with journalists from all over the USA, combined with our ability to source features and titles and our presence at USA based trade shows creates a dynamic approach to USA PR.